In the world of Christian Facebook ad targeting strategies and digital marketing, Facebook’s targeting options seem like a goldmine, especially for faith-based organizations. You type “Christian” into the Interests field, click a few checkboxes, and voila: your message should now reach millions of believers. But here’s the catch: faith is an identity, not just an interest. Rethinking your audience targeting strategy is key to making sure you’re reaching the right people, not just those who fit a broad category. This…