Email Testing Strategies to Use Before You Hit Send

Sending test emails to yourself before sending them to recipients is essential to ensure the highest quality and best user experience. Whether you send a monthly Christian newsletter, weekly sales emails, or a quarterly ask to your donors, you want to ensure they have a positive experience interacting with your content. Keep reading to learn how to test an email and what to look for when you do. How to Test an Email The exact steps for sending test emails…

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Marketing Tip: Skyrocket Your Email Open Rate

Want to achieve a 50%+ open rate on your Christian email marketing campaigns? You have to RESEND and resend again to “non-opener” subscribers on your Christian email list. Resending your emails to people who didn’t open them increases opportunities for engagement, significantly improving your open rate. The best part is that it isn’t spammy because the person never saw or opened your email in the first place! People get busy. Inboxes get crowded. Your Christian email marketing campaigns get lost…

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