Marketing Tip: 4 Keys to a COMMS Strategy

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When building a Communications Strategy, it’s essential to be clear about these 4 things ⤵️ 🔑Purpose: Why are you communicating with your audience? 🔑Goals: What are the specific goals you want to accomplish (i.e., a certain dollar amount of sales or donations, a certain number of sign-ups or downloads, etc.)? 🔑​​Approach: What methods of communication will you use (i.e., email, social media posts, social ads, blog posts, website content, mailers, etc.)? 🔑Execution Plan: Who is responsible for putting the plan…

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Marketing Tip: Build Partnerships in the Faith Community

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Do you want a guaranteed way to expand your reach to the Faith and Family audience? Partner with other Christian businesses, ministries, and organizations! By building mutually beneficial relationships with others in the faith community, you can cross-promote your products and services, reach new audiences, and grow your brand. Once you identify Christian partnerships that make sense for your brand, here are 3 ways to get the word out. 1️⃣ Email newsletter promotion: mention the brand partnership in your newsletter–and…

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Marketing Tip: Look for Opportunities to Diversify

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You’ve heard the saying, “don’t put all your eggs in one basket.” Well, the same goes for Christian digital marketing, and here’s why ⤵️ While you don’t need to pursue every distribution channel for your Christian Marketing, it’s important to try a few and find which ones work best for your audience. That way, you don’t miss out on reaching people via new forms of digital marketing. Here are 13 Christian digital marketing opportunities to try if you haven’t already:…

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Church Growth Digital joins FrontGate Family

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We’re excited to share that we can connect you to even more Church Leaders!    With the addition of Church Growth Digital Magazine to our Christian Marketing Agency media family, you can now reach this email subscriber base of over 120,000 pastors and church leaders. Church Growth offers a unique opportunity for those looking to place Christian ads to reach this important audience. You can download our updated list of Church Leader options in the Excel grid linked below.  …

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FREE STOCK PHOTOS for your Christian Organization

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As a Christian organization, you may be looking for high-quality stock photos to enhance your website, social media, or other materials. While there are many stock photo websites available, not all of them offer images that align with Christian values or themes. In addition, purchasing stock photos can be costly, especially for smaller organizations with limited budgets. Fortunately, there are several websites where Christian organizations can find free stock photos. Lightstock Lightstock is a stock photo website that specifically caters…

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Marketing Tip: Marketing Vs. Christian Marketing

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Not sure your marketing efforts are reaching and engaging the ✨CHRISTIAN✨ audience? As a Christian marketer, you need to think carefully about who you are targeting, what messages you want to communicate, and which types of media will reach those audiences. It’s essential to have a deep understanding of what your Christian audiences care about–the faith-based audience’s interests, values, behaviors, and contexts to create relevant messages. Additionally, it can be beneficial for Christian marketers to leverage relationships with churches, ministries,…

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The Doctor of Digital Podcast featuring Scott Shuford

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FrontGate Media’s Founder and Chief Engagement Officer Scott A. Shuford Appears on The Doctor of Digital™ Podcast to Discuss Marketing to the Faith-Based Christian Audience FOR IMMEDIATE RELEASE Orange County, CA – FrontGate Media, the leading faith-based marketing agency and media group, is pleased to announce that its Founder and Chief Engagement Officer, Scott A. Shuford, is appearing on The Doctor of Digital™ Podcast to discuss the benefits of marketing to the faith-based Christian audience. The Doctor of Digital™ Podcast…

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