Does anyone read direct emails anymore? ABSOLUTELY!

Direct email continues to be one of the most effective forms of engagement to the faith-based audience.

But it’s not just about sending out a pretty picture via email. In fact, sending out an email that is just a pretty picture actually decreases your response rate. See why in our previous article about Christian advertising via direct email. When the ad content is curated correctly, it will help boost the number of clicks and reads that a direct email can generate. It can be difficult to find a good format for direct emails to consumers, but here are a few guidelines to keep in mind that may help streamline the process.