Marketing Tip: Highlight First Hand Experience

How do you stand out in a crowded digital space? Highlight firsthand experience in your blogs, social media content, emails, website copy–anywhere and everywhere you are online. Firsthand experience can include: – Examples of experiences only you’ve had – Research you conducted and your findings (rather than the same stats everyone else is using) – Quotes from interviews with thought leaders in your industry (or yourself) Share unique perspectives and ideas on topics that matter to the Faith & Family…

Read More …

Marketing Tip: Don’t Disappear

Are you making this BIG MISTAKE when it comes to marketing your Christian business, ministry, or organization? Are you showing up when you need something from your audience, then disappearing for months on end? → Perhaps you create a robust marketing plan for your upcoming book release… → Or a holiday marketing campaign to capture end-of-year donations… → Or a targeted ad campaign for an upcoming event… While it’s wise to ramp things up to promote a new product or…

Read More …

We Write! Blogs, Newsletters, Website Copy, and MORE

Good content is the essential foundation for all marketing efforts. It helps achieve a wide variety of goals, from generating leads to boosting sales to brand awareness, relationship building, and more.   Content can take many forms, from blog posts to emails to social, digital, and snail-mail ad campaigns. Regardless of the format, your content must be well-written, accurate, and engaging. It should also target the right audience and align with your overall goals. When all of these elements come together,…

Read More …

Thomas Nelson Names New Associate Publisher for Special Imprints

Thomas Nelson Names New Associate Publisher for Special Imprints Contact: Jolene Barto Communications Associate tel:  615.902.1113 web: Jolene.Barto@Harpercollins.com  Nashville, TN – David Moberg, SVP and group publisher for HarperCollins Christian Publishing, recently announced the promotion of LeeEric Fesko to associate publisher for Special Imprints in the Thomas Nelson Trade Book division. These imprints include the Lucado brand, Leadership Network: NEXT, and others currently in development. Fesko has been with Thomas Nelson since 2011, when he began as the senior director of…

Read More …