Marketing Tip: Leverage the Power of Storytelling

Here’s how to leverage the power of storytelling in your Christian marketing campaigns: Choose real stories that accurately reflect your organization’s mission, values, and goals. Doing so helps create an emotional connection between the Christian audience and your cause, products, or services that builds authority and trust in your work. Tell the same stories across multiple channels to reach the Christian audience where they spend time online. Cross-promoting stories increases the chances of more people being inspired by the narrative…

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Christian Cause Marketing – Tips and Case Studies

“FrontGate did an excellent job growing our social audience.  In creating content, they worked to take on our voice, rather than just creating general content.”  – Dick Rolfe, Co-founder & CEO, The Dove Foundation  The 4th quarter (Oct., Nov., Dec.) of the year is the most fertile time for harvesting donations. You’ve heard the old saying, “If you fail to plan, you plan to fail.” We’re already started with many of non-profits to engage Christians in a custom year end…

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