Marketing Tip: Involve – Don’t Inform

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Your audience doesn’t care about you (sorry!) But do you know who they DO care about? Themselves! Involve don’t inform. Don’t tell them about what you are doing. Seek to involve them in what you are doing. The more you can bring them into your story where they can relate with your Christian ministry, brand, business, product, service, testimony, and mission… the more they see themselves in the story–the more likely they are to engage with you. One easy way…

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Brand Development and Communications Strategy for Russell Cohen and Have Faith in America

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Russell Cohen is a dedicated public policy advocate and thought leader in America. While he isn’t currently running for public office, Cohen is focused on building his brand, Have Faith in America, as a platform to educate and engage Americans on critical issues surrounding our government, as well as promote his upcoming book and other community, state, and national support activities.  FrontGate Media has been working with Cohen on the Have Faith in America brand since early 2022. We began…

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FREE STOCK PHOTOS for your Christian Organization

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As a Christian organization, you may be looking for high-quality stock photos to enhance your website, social media, or other materials. While there are many stock photo websites available, not all of them offer images that align with Christian values or themes. In addition, purchasing stock photos can be costly, especially for smaller organizations with limited budgets. Fortunately, there are several websites where Christian organizations can find free stock photos. Lightstock Lightstock is a stock photo website that specifically caters…

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Marketing Tip: Get On Christian Podcasts

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Want to reach the Faith and Family audience?   Christian PR efforts can include outreach to Christian Podcasts.  As part of your Faith-based public relations campaign, your Christian marketing agency can pitch you as a possible guest to be interviewed by the podcast host or hosts.  This is an excellent way to tell your story and reach new people in your target audience. Here are 3 reasons to be a guest on Christian podcasts ⤵️ 1. Your audience listens to…

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How to Develop a Christian Brand Identity that Connects with the Faith Audience

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As a business, cause, ministry, or organization, you need Christian branding that resonates with the Faith and Family audience. Finding ways to effectively and consistently communicate your brand’s core values is essential to maintaining long-term growth. Once you know your brand identity, you can create content relevant to your audience’s needs and interests, connecting with them on a deeper level. Keep reading to learn more about how to develop a Christian brand identity.  What is a Brand Identity? A brand…

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Logo Design Process for Russ Cohen, Have Faith in America

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FrontGate Media was hired by Russ Cohen, a public policy advocate who is developing a thought-leader brand for his positions, upcoming book, and other community, state, and national support activities. As part of creating the foundation for his brand, we started with creating a logo for him and his organization, “Have Faith in America.” This is the logo design process we followed from start to finish to present Russ with a logo he loves!  Round 1: Ideas  The first step…

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