Marketing Tip: Involve – Don’t Inform
Your audience doesn’t care about you (sorry!) But do you know who they DO care about? Themselves! Involve don’t inform. Don’t tell them about what you are doing. Seek to involve them in what you are doing. The more you can bring them into your story where they can relate with your Christian ministry, brand, business, product, service, testimony, and mission… the more they see themselves in the story–the more likely they are to engage with you. One easy way…
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