Marketing budgets are smaller than ever these days, and the lack of dollars allocated to marketing for a particular Christian product or service continues to be one of the biggest hurdles for marketers. The best thing marketers can do is plan their marketing mix well in advance of product launch and develop relationships with core advertising partners so they have a rolodex full of trustworthy advertising reps. Here are a few helpful hints when finalizing your marketing plan to ensure your budget gets stretched to the max.