Marketing Tip: Encourage User Generated Content

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Are you looking for better and faster ways to create content that resonates with your Christian audience? Encourage user-generated content (UGC)! User-generated content is (believe it or not) content that your followers create! By encouraging your audience to share their stories, experiences, and testimonials related to your organization or brand via social media posts, videos, email, and more, you get a ton of free content you can repurpose on your page! To get started, created a UGC-focused campaign letting your…

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Brand Development and Communications Strategy for Russell Cohen and Have Faith in America

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Russell Cohen is a dedicated public policy advocate and thought leader in America. While he isn’t currently running for public office, Cohen is focused on building his brand, Have Faith in America, as a platform to educate and engage Americans on critical issues surrounding our government, as well as promote his upcoming book and other community, state, and national support activities.  FrontGate Media has been working with Cohen on the Have Faith in America brand since early 2022. We began…

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A List of 723 Bad Words To Blacklist & How to Use Facebook’s Moderation Tool

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Did you know that there’s a way for you to proactively moderate your brand’s Facebook page…before posts are even written by your audience? If you’re on admin-level for your brand’s page, you are able to make some simple changes that will not allow certain words to be posted on your page. For faith-based brands, this is also helpful in addition to the profanity-blocker (you can see how to block profanity here). To create a list of blocked words, you can click here…

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Marketing Trends for 2015 That You Need to Know!

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Hootsuite recently released an article about the most recent trends for 2015. With social media and content management ever-changing, it’s important to be aware of the coming round of shifts on the horizon. However, for those who are trying to market to the faith-based audience, the changes have to be tweaked a little more to fit our needs. Here are the things we think will be important for faith-based marketers in 2015 in the changing climate of social media: -Creating cohesive relationships…

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Making YouTube Work For Your Brand

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There are over 100 hours of content loaded to YouTube every hour, and over 1 billion users visit the site in a given month. With all of this content, how do you set yourself apart? YouTube is a more intimidating platform than Facebook, because the idea of making videos can be stressful and more expensive. Even though your company or brand may be active on Facebook, Twitter, and Klout, if they neglect YouTube, you will miss out on a massive audience by not taking on the challenge. It’s not as scary as it looks, we promise!

Social Media and Building Your Brand – Part 2

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Some marketers seeking the faith-based, Christian audience know what they want to accomplish, but they are unsure how to execute the ideas they have. Today in Part 2 of our series on Social Media and Building Your Brand is where we delve further into the “how” of building your brand; particularly how to build a usable focus group, and how to make a style guide.

Arg – AT&T bought T-Mobile, but what a great brand move!

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So now that AT&T may be able to get their technology problems under control, it will be VERY interesting to see how they navigate the long branding road back in an attempt to rebuild their reputation and win back consumers. What are your thoughts? Do you think they’ll win people back, or do they have to work hard to gain the newbies with the latest new technologies?