Recently, REI announced plans to close their nearly 150 stores on the biggest retail day of the year: Black Friday. The gutsy move shocked both businesses and customers alike but was met with resounding affirmation. In fact, the company’s Facebook re-post of an article announcing their closures received over 70,000 likes and over 40,000 shares. Their other posts about the same subject garnered similar numbers, begging the question, “What can we learn from their savvy marketing and brand stance”? Staying true…