Email Testing Strategies to Use Before You Hit Send

Sending test emails to yourself before sending them to recipients is essential to ensure the highest quality and best user experience. Whether you send a monthly Christian newsletter, weekly sales emails, or a quarterly ask to your donors, you want to ensure they have a positive experience interacting with your content. Keep reading to learn how to test an email and what to look for when you do. How to Test an Email The exact steps for sending test emails…

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Marketing Tip: Reclaim Your Cleaned Emails

You work hard and spend money to acquire emails. Don’t let simple typos result in lost relationships. While working on the marketing and communications campaign for several of our clients, we were doing our regular review for bad emails to dump in order to remove those bad addresses and bring list size down to reduce the clients’ list hosting costs. In these campaigns, we handle the whole process from filling the target audience funnel at the top with lead gen…

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