Makoto Fujimura Launches Silence and Beauty with New York City Art Exhibit

Makoto Fujimura Launches Silence and Beauty with New York City Art Exhibit Krista Clayton | 630.734.4013 | kclayton@ivpress.com  New York, NY—InterVarsity Press author and internationally renowned artist Makoto Fujimura will launch his anticipated book Silence and Beauty: Hidden Faith Born of Suffering with an exhibition of his artwork at the Waterfall Mansion and Gallery in New York City. The Silence and Beauty exhibit opens with a media preview on Tuesday, May 3 from 12 p.m. to 5 p.m. and a book signing and artist discussion on…

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Promotional No-Brainers

Over the last few columns, we’ve been talking about Promotion. Last time, we walked through a brief overview of Advertising. Now we are going to talk about some specific No-Brainers. These No-Brainers come from my media group, FrontGate Media (//FrontGateMedia.com). Our group is celebrating our 10th Anniversary this year. We are the #1 source of Christian Music fans and Worship Leaders & Church Musicians.

Promotion: Advertising

Over the last few columns, we’ve been talking about Promotion. Last time, we walked through a brief overview of Public Relations otherwise known as PR. Now we are going to talk about Advertising.

My philosophy on advertising is that in most cases, the goal of your ads should be Data Capture. You can read my blog on that topic at //tinyurl.com/WhatYourAdShouldDo.

The key to all of advertising is to answer the following question for your target audience: What’s In It For Me? The person viewing your ad is fully tuned into WIFM.