The Washington Times sees web traffic surge, grows users to 27M. Digital Subscription growth spikes to new highs.

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The Washington Times, part of FrontGate’s Web Network group for the faith-based market, is growing. The Times has tripled its readership from April 2019 to April of this year — growing from 8 million in 2019 to 27 million unique visitors in 2020. The Times now ranks as the second-most visited conservative-leaning website, behind only Fox News, according to comScore. That’s on the heels of a record-setting March in which traffic doubled year-over-year from 10M users in 2019 to 21M…

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3 Reasons to Narrow Your Faith-based Target Audience (…and how to Use FrontGate’s Audience Tool)

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After reading this blog, when you are asked, “Who is your target audience? Who do you want to reach?”, please don’t answer that question with “Christians.” With a faith-based product, cause or service, can’t I just target Christians?  That answer is most often no.  The faith-based market reaches many different types of Christians including different beliefs such as Catholic or Protestant, denominational or non-denom, charismatic or non-charismatic, and of course the “normal” demographic categories such as income, region of the country,…

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Case Study: The Plans I Have For YOU Devotional

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Released at the end of 2015, The Plans I Have for YOU devotional is a 90 day devotional created for elementary age children. The devotional is penned by children’s authors Amy Parker and Vanessa Brantley-Newton.  Amy Parker has sold more than thirty books for children, teens, and adults. She has also collaborated with authors ranging from New York Times bestsellers to her very own son. Two of her collaborations are recipients of Christian Retailing’s Best awards, and she has also won…

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