Generation Z prefers traditional media outlets over millennial-targeted ones like BuzzFeed and HuffPost

This just came in via¬†Advertising & Media Insider by way of several heavy hitters in the advertising world, and it’s good news for marketers, including Christian companies, non-profits and secular companies seeking to reach Christians. Gen Z is the generation following behind the finicky Millenial generation which has been a struggle for marketers to reach, and they prefer “old” media. “Something to mull this week: Brands and publishers have been obsessing forever over how to reach millennials, but a new…

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