Sometimes it takes getting back to basics to begin cranking out PR content that shines. Though these three things seem like no-brainers, they are truly the foundation of any great PR campaign.  They are also some of the ways that companies and brands can go drastically wrong, and can even alienate their desired audience. To stay at the top of your game, take a look at these tips, and how you can avoid the common pitfalls. Making a few small…