ECPA's Rush To Press

Tactics sells over 100,000 Units 

Contact:  Casey Harrell
Director, Corporate Communications
tel:   615-902-1109

(Grand Rapids, MI) March 29, 2016– Zondervan is pleased to announce Tactics: A Game Plan for Discussing Your Christian Convictions by Greg Koukl has sold over 100,000 copies.  A book to help evangelicals communicate and defend the Christian message with confidence and grace has consistently gained the attention of church pastors and congregants since its release in 2009.

Tactics is the first title for author Greg Koukl with Zondervan, and he will be releasing a Tactics DVD Curriculum and Study Guide in the spring of 2017.  Koukl is the founder and president of Stand to Reason, an organization that trains Christians to become critical thinkers and public defenders of their faith.   Koukl is also an adjunct professor in Christian apologetics at Biola University and is an award winning writer and contributor of more than 14 books.  He has built his platform on the foundations of helping Christians become clear-thinkers and advocates for the Christian worldview.

“One evidence of a good book is that it sells consistently over time. For the last two-and-a-half years Tactics has sold consistently better than average, per year since publication,” said Stan Gundry, SVP and publisher, editor-in-chief for Zondervan.   “Readers are discovering that Tactics is not just a good book; it is a very good book! Christians need the ability to discuss their faith comfortably, graciously, and effectively with non-Christian colleagues, friends, and neighbors. Tactics guides them to do just that.”

In January 2017, Koukl will be releasing his second title with Zondervan, The Story of Reality: How the World Began, How It Ends, and Everything Important that Happens In Between.  According to the book’s synopsis, “Biblical Christianity is more than just another private religious view.  It’s more than just a personal relationship with God or a source of moral teaching.  Christianity is a picture of reality.”

For more information on Tactics, please visit  To read more about Koukl’s upcoming title The Story of Reality and pre-order availability, please visit

About Zondervan:  Zondervan is a world-leading Bible publisher and provider of Christian communications. Zondervan, as part of HarperCollins Christian Publishing, Inc., delivers transformational Christian experiences through its bestselling Bibles, books, curriculum, academic resources and digital products. The Company’s products are sold worldwide and translated into nearly 200 languages. Zondervan offices are located in Grand Rapids, MI. For additional information, please visit