ECPA's Rush To Press

Signature Marketing Network
Launches Family Entertainment Promotions  

Signature Marketing Network has launched Family Entertainment Promotions with over 250 Christian retailers featuring New, Bestselling and Sale CDs and DVDs every month, bringing in customers wanting to buy the music and movies showcased in the media.  Signature Retailers are now featuring Family Entertainment Promotions, along with the very best Books and Bibles with savings to 70% on a record 1,300+ monthly endcaps nationwide, supported by customized in-store signage, online features and email marketing.  New sales tools make increased promotion discounts and dynamic displays easy and profitable with plan-o-grams, monthly sales tips and easy order forms, as well as sale stickers and signage for each promotion.

“We are excited about expanding the promotional categories in our store with the tremendous savings for our customers and added discounts for our store,” said Mary Schaap of Sounds of Light.  “The new in-store sales and customer service tools really make promotions easy to carry out each month, too,” she added.  Sounds of Light’s Family Entertainment and other promotions can be viewed online at

Retailers are seizing the opportunity to increase traffic and sales by broadening their product categories and providing the DVDs and related resources for blockbuster theatrical and TV productions like War RoomGod Is Not Dead II, and When Calls The Heart.  With DVDs becoming a must for parents traveling with kids, retailers are promoting DVDs as a great ministry opportunity with featured kid’s DVDs by VeggieTales, Bridgestone, Superbook and others. Retailers’ Best-of- the-Best Christian CD endcap promotions showcase top new releases on their release dates and promote customer sale prices competitive with major retailers and digital providers.

The resurgence of Independent Christian Retailers is underway.  Together, record numbers of retailers are successfully competing in service and price with high-value customer promotions every month featured on their endcaps, supported by over 12 million emails and showcased on 10 million page views on their websites annually.  It’s all a part of the Signature Marketing Network, now including over 250 retailers nationwide.

Innovative, Inc. continues to be a leader in providing integrated traditional and digit marketing solutions to grow business.  Through Signature Marketing and Innovative Church Marketing, they provide solutions for over 600 independent Christian retailers, as well as many leading Christian Broadcasters and Ministries.  For more information visit ( or contact Rick Patterson at (888)747-4264 x2024.

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