The value of PR done well continues to deliver the biggest reach for the best budget value in all of the marketing disciplines. A quality PR campaign will impact your target audiences, telling your story to them right where they congregate.
Public Relations is about earning media coverage. The articles, interviews and placements that are the results of PR are called Earned Media. The Faith and Family market is unique and requires specific messaging and strategy that resonates with the hearts and minds of the faith-based and family audiences.
One interview on a major outlet reaches more people in 10 minutes than what you could likely afford to pay for in advertising. PR is the single most necessary marketing tool in just about any marketing arsenal. While not every book will be picked for Oprah’s Book Club, the one that is… well you’ve seen what happens.
PR is about telling your story in a compelling way. It’s about formulating the right hooks and pitching to the writers, editors and producers who are the gatekeepers for the audiences at their radio stations, television shows, publications, blogs and so on. It’s been said that in life it’s not about “what” you know, but “who” you know. That is certainly true in public relations.
PR is about relationships. Put our experienced team with active relationships to work for you: a team means more relationships are in play. It takes more than just “a PR person” to achieve mass market results. Our PR Team works together to create your unique PR Plan, creating a media package based on your best attributes, directing your messaging through our custom process into a series of press releases and other connection points. It’s not the same as having a press release worked by a single individual. If you are also utilizing our Social Marketing and Media Buying services, then you benefit further from a fully integrated and synergized team who are very comfortable working together across all of the key marketing functions.
FrontGate delivers wide reach. Being a featured guest on radio or television creates major to massive exposure for you and your message. Gatekeepers deliver you and your message to their audience.
FrontGate creates lasting impact. Web sites don’t disappear. Articles and videos are archived and searchable. Coverage from across multiple outlets builds traffic linking back to your site.
FrontGate positions you as an expert. Interviews and quotes establish and validate your professional credibility.
FrontGate personalizes your product. We put a face and personality that brings a human touch to your brand.
FrontGate amplifies your strengths. We find your strengths, create connection points, then strategically promote them.
FrontGate can be fully integrated into your marketing campaign. We deliver a rare opportunity to coordinate your PR messaging right alongside an Advertising and Social Marketing campaign, all available in one stop here at FrontGate Media.
Here are a few key market stats:
• There are 247 Million Christians in the U.S. (2010 Pew Forum on Religion and Public Life)
• 77% of Americans self-identify as Christian (2012 Gallup)
• The Hartford Institute For Religion Research states there are approximately 350,000 religious congregations in the United States.
While there are many variables to be managed and tasks to be performed in order to create a successful PR campaign, the real key to success are the people on your team, and FrontGate is blessed to have one of the strongest, most experienced teams in the Christian market. Our team leaders include…
Scott Shuford, Chief Engagement Officer and Lead Strategist
Established in 2001, FrontGate is the largest Christian marketing service & media group reaching the faith and family values audience. Our award-winning firm has repeatedly been honored in the Internet Advertising Competition and WebAwards including receiving the top honor in two categories as the “Best Marketing Website” and the “Best Faith-based Website” in the advertising industry’s 2014 Internet Advertising Competition.
Serving as “Your Gateway To The Christian Audience,” the firm provides strategy and execution for Public Relations, Social Marketing, Media Buying, Lead Generation, and Strategy Development. FrontGate’s own Web & Events Networks provide reach to more than 10 million people and 17 million email subscribers, generating more than 34 million page views each month. Scott and the company play a key role in the success of movie studios, non-profits, publishers/authors, record labels/artists and others that want to reach Faith-based audiences. Scott has been featured in The Daily Beast and ADWEEK, and as a speaker by Comic-con International, the Christian Leadership Alliance, the International Christian Retail Show, the Evangelical Christian Publishers Association, the International Christian Visual Media Conference, the Gospel Music Association, the NAMM Shows, and other events. He served for 8 years on the Biola Media Conference board for the event at CBS Studios, and is currently on the board for the Christian Comic Arts Society.
Previously, Scott served as a principal in the Orange County-based ad agency he co-founded. The agency served a diverse clientele, launching consistently successful, innovative campaigns for notable companies such as Del Taco, IHOP, World Vision, Initium Eyewear, Krikorian Premiere Theaters, and Orange County Teachers Federal Credit Union. The firm’s accolades include numerous features in highly respected business publications such as Direct Marketing News, Orange County Business Journal, Yahoo!, About.com, and Small Biz Technology.
Lori Heiselman, Lead Publicist
Lori Heiselman has spent her career specializing in publicity and strategic public relations for the faith-based market. Based in Nashville, TN, she has been honored to spend the past 20 years representing outstanding talent in film, live broadcast, authors, music and artists. She has executed publicity and public relations campaigns for artists including Plumb, Manic Drive, the Rocket Summer and many more, as well as for organizations such as Impact Nations, Grace Church, Project Inspired, and PureHOPE, and for authors such as CNN Hero Zach Hunter, Saddleback Church’s Kenny Luck, model Nicole Weider, financial personality Guy Hatcher and publishing houses such as HarperCollins, Harrison House, Group Publishing and more.
Lori’s solid reputation and non-traditional approach have attracted clients such as Walden Media, Bristol Bay Entertainment, Entertainment Design Group/Pixar, The Humane Society of the United States, Word Records, EMI Music Group, Outreach Films/Samuel Goldwyn – To Save A Life, Zondervan, Youth Specialties, Gotee Records, The Militia Group, Group Publishing, Motive Marketing and Tooth and Nail Records. Artists include Hawk Nelson, Lovedrug, Anberlin, The Myriad, The Smoking Popes, John Reuben and Stellar Kart and film campaigns such as Expelled – No Intelligence Allowed, Ratatouille, Charlotte’s Web, Amazing Grace-The William Wilberforce Story, The Jonas Brothers 3-D, and The Passion of the Christ.
Katie Nguyen, Social Marketing Specialist
A former business owner herself, Katie has realized results in delivering bottom line ROI, engaging people to take action in addition to understanding the nuances of using social media for branding and marketing.
By using social tools and apps within the major social platforms to sell product, promote causes, raise funds, recruit donors and volunteers, to capture leads and engage followers, Katie creates a custom voice and mapping for each client’s social media, implementing personalized, exclusive fan development strategies.
In the world of Social Marketing, Katie is adept at creating results using the aggressive and targeted advertising opportunities provided by Facebook along with paid posting partnerships, combined with personal outreach to like-minded social outlets and blogger personalities to weave together results though the social environment.
Our social clients include Foxspirational, The National Day of Prayer, Open Doors, Capitol Christian Distribution, Force Ministries, The Barnabas Group, InFaith, The Dove Foundation, and more. A self-described “collaboration guru,” Katie enjoys the networking capabilities of social media and using her digital networking abilities to serve clients.
SERVICES FOR OUR FAITH & FAMILY MARKET PR CLIENTS
FAITH AND FAMILY BASED MEDIA OUTREACH
Serving the Faith and Family space for over a decade, FrontGate orchestrates effective outreach and placements on television, radio stations, newspapers, magazines and online. FrontGate PR has a history of turning media contacts into collaborators and collaborators into trusted, long-time advocates of our clients and campaigns. We’re relationship builders, and we have the results to prove it.
We make sure that our clients have all the right answers come interview time for the media outlets they are speaking with. This is extremely important in the Faith and family market. Our hands-on training sessions help clients look great and feel comfortable. With our guidance, every interview is a perfect opportunity to get a memorable brand message across to the Faith-based media.
FrontGate PR takes a thoughtful, strategic and creative approach to building your brand’s communications plan with our extensive capabilities. We work to create a dynamic PR plan that works in synergy with other PR and marketing components, activating this “sleeping giant” market for each client.
Writing and releasing copy that caters to the Faith and family audience is absolutely essential for success in this market. We leverage our experience in communication to collaborate and write releases that provide you with the best opportunities for exposure and coverage.
GRASSROOTS BLOGGER COMMUNICATIONS
We never underestimate the power of the word of mouth. Grassroots efforts allow us to roll up our sleeves and reach audiences through Christian blogger influencers online. By developing and building out a cohesive communication structure, we tap into millions of individuals through content placement across a variety of sites easily and effectively.
STORY & INTERVIEW PITCHING
After developing our strategy plan, we will dive into pitching of your story and your talent, working to get your story told in a way that establishes you as a leader in your areas of expertise.
CREATE CONTENT PARTNERSHIPS
One story is a great, two is even better, but how about 12 or 24 or 52 stories? When applicable, we work to create partnerships for you by making you a regular contributor to key media outlets matched well to your target audience.
CRISIS MANAGEMENT & ISSUES
No company welcomes a crisis, but we welcome putting our clients in the best position to handle them. When a crisis presents itself, we help navigate our clients towards the best possible outcome and dealing with reputation management is a PR capability at which we excel.
INTERVIEWS AND PRESS PLACED
Across television, radio, print and the internet; on the largest secular outlets in the world including ABC’s Nightline, Fox and Friends, CNN and more; to the biggest outlets in the Chrisitan market including the 700 Club, ChristianPost.com, Christianity Today, Trinity Broadcasting Network (TBN), Crosswalk.com, Relevant Magazine, Outreach Magazine, Focus on the Family and beyond; and in very targeted niche publications reaching exactly the audience an individual clients needs, FrontGate has delivered successful faith-based and family PR for our clients, and can do so for you as well.
Please contact an Engagement Specialist
at FrontGate Media to discuss your unique PR needs.