Over the last few columns, we’ve been talking about Promotion. Last time, we walked through a brief overview of Advertising. Now we are going to talk about some specific No-Brainers.
These No-Brainers come from my media group, FrontGate Media (//FrontGateMedia.com). Our group is celebrating our 10th Anniversary this year. We are the #1 source of Christian Music fans and Worship Leaders & Church Musicians.
iTickets.com is the leading web site for Christian conference, concert and event information. It’s also the leading ticket sales site for Christian events. You can post your concerts and church services FOR FREE in the #1 online event database. Go to //iTickets.com and sign up as a member. Membership is free. Click the ADD EVENT button at the top of their page to enter your events one by one. Be sure to submit all events AT LEAST TWO (2) WEEKS IN ADVANCE.
HearItFirst.com is the #1 Christian Music web site with more than 264,000 members! HIF will launch a new-and-improved indie section before the end of the year, so be sure to sign up for free membership at //HearItFirst.com to stay updated on the launch and receive your weekly newsletter with free music and artist exclusives. With the debut of the new indie site, Indie musicians will be able to create a free artist profile on the site including music, video, and more.
NewReleaseTuesday.com is the largest crowdsourced Christian Music site. That means that they have 50,000 NRTeam members constantly adding their thoughts and comments in this music community. You can get a Free Artist Profile here on NRT. We accept submissions for featured song downloads from indie artists each week. Go to //newreleasetuesday.com/ and sign up for the free membership.
ConversantLife.com is hosting major discussions about Christian topics and themes. Get involved with Undiscovered, Conversant’s indie community for music, film, photography and writing. Go to //conversantlife.com/. Click on Undiscovered in the top navigation to see more about what we are doing. Click Join in the top navigation to sign up for a free account.
My philosophy on advertising is that in most cases, the goal of your ads should be Data Capture. You can read my blog on that topic at //tinyurl.com/WhatYourAdShouldDo.
So far in the MAP, we’ve talked about your Mission, Fan Development, the Non-Profit option, God’s Growth Strategy, the Four P’s, Social Media, PR, Advertising, and now some No-Brainers. Until next time…
Scott has led classes for us at NAMM and the Christian Musician Summit. He has been featured in Adweek and is the CEO of FrontGate Media, the #1 culture-engaged media group reaching the Christian audience (//www.frontgatemedia.com/) and is the co-founder of Creator Worship: online radio for worship leaders (//www.creatorworship.com/) . Email your comments or questions to Scott@CreatorLeadershipNetwork.com