For marketing and enrollment teams at Christian colleges and universities, timing matters. Students begin forming impressions about college options long before they visit a website, attend a college fair, or submit an application.
NextGrad helps your institution show up earlier.
Through high-impact digital screen placements inside high schools, NextGrad gives Christian colleges and universities a way to build brand awareness, introduce academic and faith-based campus opportunities, and stay visible with students before their search fully begins.
Ready to reach students in your most important feeder schools?
NextGrad is North America’s largest high school media network, helping higher education institutions reach students directly inside high schools.
Most enrollment campaigns focus heavily on students who are already showing intent. Those efforts matter, but by that point, many students have already formed preferences, compared schools, or narrowed their options.
NextGrad gives your institution a top-of-funnel advantage by placing your message where students see it early and often.
According to data cited in the NextGrad media kit from Encoura’s 2026 College Planning Report:
For Christian colleges and universities, that creates a valuable opportunity to introduce students to your campus, programs, scholarships, visit opportunities, and faith-based community before they are already deep into the decision process.
Students build perceptions long before they fill out an inquiry form or step onto a campus. NextGrad is designed to help your institution become familiar before students begin actively searching.
Here’s how it fits into the enrollment journey:
Early presence is the new advantage.
NextGrad gives Christian higher education advertisers access to a growing digital screen network across high schools in North America.
FrontGate Media can help your team identify the best-fit schools, regions, and campaign timing based on your enrollment goals.
NextGrad digital screens place your message in high-traffic areas where students can see your institution consistently throughout the school day.
NextGrad is built for top-of-funnel enrollment marketing. It helps your institution become visible and familiar before students are already searching.
Benefits for Christian colleges and universities include:
A three-month Guaranteed Admissions Program campaign with a Christian university in Texas delivered consistent in-school messaging to prospective students from September through November.
The campaign produced a 30% higher GAP application rate from NextGrad schools, with an 85% application rate from NextGrad schools compared to 55% from non-NextGrad schools.
These results reinforce what many faith-based institutions already believe: mission fit, early visibility, and consistent messaging in trusted environments can influence student decision-making before students reach an application portal.
NextGrad campaigns work best when the creative is simple, bold, and easy to understand quickly. Because students may see the ad while walking through a hallway or common area, the strongest creative usually focuses on one clear message at a time.
Strong campaign themes for Christian colleges and universities may include:
NextGrad recommends avoiding QR codes in creative. Student behavior shows that research is often done after school hours, cell phone bans make scans difficult or impossible in many states, and QR codes have been shown to be ineffective in this environment.
Instead, creative should use a clear, memorable message students can remember and search later.
NextGrad provides reporting to help advertisers understand campaign delivery and visibility.
NextGrad campaigns also support students directly. Each participating high school receives a scholarship every year funded by college campaigns, and NextGrad has donated more than $1,000,000 as of this year.
For Christian colleges and universities, this adds another meaningful layer to the campaign: your advertising helps create awareness for your institution while also contributing to student scholarship support.
NextGrad is especially strong for Christian colleges and universities that want to build awareness earlier in the student journey. It can be used as a standalone visibility campaign or as part of a broader enrollment strategy that includes digital advertising, email marketing, campus visit promotion, search campaigns, and admissions outreach.
NextGrad may be a strong fit if your institution wants to:
NextGrad gives Christian colleges and universities a practical way to reach high school students before the college search becomes crowded. Your message appears inside the school environment, helping students become familiar with your institution before they are overwhelmed by competing college options.
If your enrollment team wants to reach students earlier, strengthen visibility in key feeder schools, and promote Christian higher education in a high-impact way, FrontGate Media can help you build a campaign that matches your goals.
Please view the media kit linked above, or contact FrontGate Media for a customized NextGrad advertising plan.
