Reach a Highly Engaged, Values-Driven Audience with Family Research Council

Family Research Council offers brands and organizations a trusted way to reach a principled, highly engaged Christian audience shaped by faith, family, and freedom. Represented by FrontGate Media, FRC connects partners with a national audience that does not just consume content. They engage, respond, and act.

If your brand, ministry, cause, or initiative aligns with a biblical worldview and values-driven messaging, this is an opportunity to place your message in front of an audience that is already paying attention.

Ready to explore a sponsorship or custom campaign?

Why Family Research Council

Family Research Council (FRC) is a leading Christian organization based in Washington, D.C., serving families, churches, and policymakers with a biblical perspective on public policy and culture. Through trusted digital platforms, broadcast programming, email, and social media, Family Research Council advertising reaches conservative Christian Americans who value truth, leadership, and mission-aligned action.

This audience includes:

• Spiritually Active, Governance Engaged Conservatives
• Faith-driven families
• Conservative, values-based Americans

For advertisers and sponsors, Family Research Council advertising means access to a mature, decision-making audience that includes donors, voters, parents, pastors, and organizational leaders who influence households, churches, and communities.

Audience Reach

Family Research Council delivers consistent reach across web, email, social, and broadcast platforms designed to inform, engage, and mobilize action.

Estimated Total Monthly Reach

750,000 to 1.2 million unique individuals reached

Monthly Website Reach

• FRC.org: 70,000
• WashingtonStand.com: 450,000
• TonyPerkins.com: 25,000
  Average engagement time: 2 minutes, 5 seconds per active user

Email Newsletter

• 300,000 subscribers
• 30% average open rate

Social Media

• FRC Facebook: 320,000 followers
• FRC Instagram: 114,000 followers
• FRC YouTube: 25,900 subscribers
• Tony Perkins YouTube: 29,700 subscribers

Broadcast + Podcast

• Washington Watch: 400,000 to 500,000 estimated daily audience
• Outstanding Podcast: 500 to 700 average views per weekly episode

Who Advertisers Can Reach

FRC reaches a mature audience that values a Biblical worldview, trusted leadership, and mission-aligned organizations.

Primary Age Ranges

• 35 to 54
• 55+

Gender

• 60% women
• 40% men

Top Audience Interests

• Faith and Bible engagement
• Family and parenting
• Conservative values and public policy
• Christian books and publishing
• Church leadership
• Causes and nonprofit initiatives
• Media, culture, and worldview commentary

This is the kind of audience that responds best when a message is clear, values-aligned, and purpose-driven.

Platform Overview

Family Research Council delivers content across multiple trusted channels, giving sponsors a strong mix of visibility, credibility, and action-oriented reach.

• Washington Watch
  • A weekday radio and TV broadcast with an estimated daily audience of 400,000 to 500,000.
• TonyPerkins.com
  • The online home of Washington Watch, with 25,000 average monthly website views.
• The Washington Stand
  • A digital news and commentary platform with 450,000 average monthly website views.
• The Washington Stand Email Newsletter
  • A weekday email newsletter reaching approximately 300,000 subscribers.
• Outstanding Podcast
  • A weekly podcast with 500 to 700 average views per episode.
• FRC Social Media Channels
  • Strong engagement across Facebook, Instagram, and YouTube, plus Tony Perkins’ YouTube channel.

What Performs Best

Email and broadcast campaigns consistently deliver the strongest results, especially when messaging is values-aligned, mission-driven, and includes a clear call to action. Audiences respond best to campaigns that respect their convictions and clearly communicate purpose.

That makes FRC especially strong for:

• cause-driven campaigns
• mission-aligned products
• nonprofit fundraising support
• event promotion
• faith-based books, media, and education
• brands seeking trust-based audience connection