Christian Influencer Group

Influencer Marketing has become a very popular tactic for both for-profit and non-profit brands to include in their marketing campaigns. With the rise of word-of-mouth marketing and social proof, Influencers are an excellent way for brands to leverage in expanding to new audiences, increasing brand awareness, and boosting conversions.

IT’S THIS SIMPLE:

Our proprietary group of Christian Influencers generates sales and brand recognition.

FrontGate’s Christian Influencer Marketing identifies individuals who have influence over potential buyers and creates brand engagement activities around these influencers. We put your product or cause in front of their audiences meshing your brand with the Influencers’ voices to create an impact for you.

In short, we get people talking and buying.

FrontGate connects your brand with the people we believe make the best matching influencers.

We work with clients just like you to strategize, create, and execute Influencer Marketing Campaigns with genuine branded content that is on-message but in the Influencers’ voices and relevant to their audiences.

Client Examples:

Barbour Publishing
HarperCollins Thomas Nelson, Tommy Nelson
Interstudy.io
International Fellowship of Christians & Jews
Prone To Wander cell phone cases
Sony/Affirm Films

FrontGate solicits participation from our roster of micro-influencers EACH with 20K+ in followers. Campaigns typically complete in 4-8 weeks.

Our group is a mix of…

fresh/new voices
already known social personalities/platforms
well-established and experienced influencers

We also have relationships with many of the leading personalities and celebrities in film & television, music, sports, church leadership, and so on. We can match the right spokesperson to your brand based on your budget.

Sample Results from our Christian Influencer Group:

As an entry-level example, an average micro-influencer campaign through our group reached 250-500k Instagram followers. In turn, that yielded 7,000-10,000 engagements (likes and comments) and secured 250+ units of sales. Response varies based on the product and people as every product and project is unique. Of course, we have more than our entry-level option, and work with well-established personalities/influencers with much larger followings… Your campaign results will be unique to you and past success may or may not be indicative of future results.

See also: this trio of micro-influencer case studies.

Christian Influencer Sample Posts:

Your Christian Influencer campaign will include:

Campaign strategy recommendations
Influencer discovery and identification
Influencer outreach & commitment
Relationship maintenance
Influencer cooperation and partnership on executing the campaign
Link tracking and reporting

Reporting:

That last bullet point is super important. We measure your Christian Influencer Marketing results. This is how we both know the level of success we’ve had in reaching your Christian target audience with the help of the Influencers.

What metrics do we keep an eye on when measuring your Influencer Marketing strategy success?

Engagement: We watch all engagement involving content shared by the influencers about your brand and products. Engagement includes various interactions such as Likes, Shares, Comments, Mentions, Direct Messages, and/or Reposts on channels like social media, blogs, and forums.
Reach: By looking at your overall number of views, we know how many people are actually seeing the content the influencers are sharing about your brand.
Brand Awareness: Measurements of direct traffic and social engagement. We measure your brand awareness among the audience members of each influencer as they begin sharing content related to your brand.
Clicks: We report the number of clicks on the content the influencers share about your brand, whether it’s a direct link to your website, a CTA (call to action,) a social media giveaway, or a signup form.
Conversions: You can calculate your conversions (the number of leads who become customers) as a result of our Influencer Marketing Group. You can calculate conversions on your website or through URLs such as discount or checkout codes we promote through the influencers’ social media account or blog. Divide your conversions by your overall number of visitors through the link/code.
Return on Investment (ROI): You are also able to calculate the return on your Influencer Marketing investment by dividing the return (or benefit) by the cost of the Influencer Marketing investment.
Follower Count: Track the increase and decrease of your number of social media followers or blog subscribers over time to see whether or not the influencers are helping you boost your follower and/or subscriber count.