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Parable Group releases report, “Christian
Retail 2018: Year in Review”

(January 24, 2019) – Today, the Parable Group released its first annual Christian Retail 2018 Year in Review, providing data and insights into the state of Christian retailing, and revealing key lessons retailers and brands can take away from them for the future.

Drawing on $63 million in sales data, 2.2 million consumer receipts, and survey results from U.S. Christian retailers across marketing groups, church stores, and other independents, report highlights include: comparisons of bestsellers across channels, leading trends in product categories, analysis of Christmas sales and year-end sales, and shifts in retailer outlook.

To view the report, visit:

The Parable Group is a privately-owned multi-service Christian marketing agency based in San Luis Obispo, CA. Since 1985, we’ve served over 1,000 Christian brands; including retailers, publishers, churches, non-profits, film studios and more. Today, we pair decades of Christian consumer data with proven business practices, cutting-edge digital technologies, and thoughtful design to drive measurable results for those we serve. For more information, contact or visit

Contact: Sally Ross (805) 329-4020