NPD’s Kristen McLean on the US Industry: ‘The Market Is Definitely in a Restart’
Publishing Perspectives — Having dropped up to 2.5 million units in its worst ‘acute COVID period’ week, Kristin McLean says the US publishing industry now needs to assess, predict, and harden weak spots for challenges ahead.
Kristen recently presented a Virtual Summit Series webinar for ECPA members on industry market opportunities. To receive a recording, contact ECPA.