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NPD predicts holiday book buying will be slower this year

(Publishing Perspectives) — In a trend reflecting reader behavior more than supply-chain issues, the American book market heads downward in NPD’s BookScan data with Kristen McLean reporting: “Last week diverged significantly from 2021, heading down and ending 14 percent below the same week in 2021, as the 2021 market was already heading up into an early holiday climb.” She highlights several data points that corroborate a slower holiday season this year: