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NPD announces agreement with Nielsen

I am thrilled to announce that NPD has signed a groundbreaking agreement with Nielsen which positions NPD and our Checkout service for continued growth. Under the agreement, Nielsen will license NPD’s ReceiptPalSM packaged goods data for their FMCG tracking services in the U.S.

ReceiptPal is NPD’s next-generation panel which tracks both e-commerce and brick-and-mortar sales, allowing us to show clients how shopping behavior is evolving in the new blended retail environment. Since the introduction of our total store platform for ReceiptPal in 2018, we have been collecting and processing data on all categories, opening up opportunities for new businesses for NPD and valuable partnerships, such as Nielsen.

As part of the agreement, we will increase the ReceiptPal panel significantly, effectively tripling the size of our OmniPanel. This means more granularity and the ability to view cross-channel shopping. We look forward to sharing our progress on this exciting initiative to help you better understand your customers and markets.

Karyn Schoenbart
Chief Executive Officer
The NPD Group, Inc.