Orange County, CA &ndash Scott A. Shuford, founder of FrontGate Media: the leading pop-culture media group reaching the Faith & Family Values audience was interviewed for ADWEEK&rsquos feature article &ldquoDon’t Fear the Faith – Marketers could be making a mistake when they fail to engage ‘faith-based shoppers’ on the basis of their religious beliefs.&rdquo
The article addresses mainstream companies&rsquo marketing to &ldquovalues&rdquo shoppers, already represented $4.6 billion worth of Christian products purchased by consumers annually according to a recent article in USA Today. In it, Shuford was interviewed about the interest of and approach to the faith and family marketplace. In a market where nearly 50% of consumers state that faith plays a part in their buying habits, companies that understand and reach out to the faith market often find a community eager to support companies that display alignment with their views.
To view the full article, please click to Adweek at http://tinyurl.com/AdweekFrontGate.
FrontGate Media is the largest pop-culture media group & marketing service reaching the faith and family values audience which represents $4.6 billion worth of Christian products purchased by consumers annually according to a recent article in USA Today. The FrontGate Media group reaches 15 million email subscribers, 25 million monthly page views, 600,000+ at annual events and 46 million+ television households. The media group is #1 in reach to several individual demographics in the faith and family values audience including entertainment fans, music fans, church musicians and worship leaders, youth leaders and youth group kids, and political conservatives.