BOISE, ID &ndash (NRT), a Christian music, social and entertainment mega-site and part of the FrontGate Media group, is announcing the&nbsplaunch of NRT Radio, a brand new 24/7 online radio station playing only the latest new releases in Christian music.

Listeners will quickly notice that NRT Radio is set out to break almost every rule in the industry’s playbook while offering listeners a high-quality experience different than most formats. NRT Radio will be embracing some unique guidelines on their playlist that includes only playing music from an artist’s latest release, keeping repetition of songs to a minimum and playing both known radio singles as well as deep tracks on albums, ensuring a continuously fresh playlist for listeners.

NRT Radio will also include music from multiple genres, including Pop, Rock, Adult Contemporary, Urban, Rap and Worship.

&quotPeople love all types of music,&quot says NRT Founder Kevin McNeese. &quotAnd there are not a lot of stations that blend the genres into one continuous format. We feel a good song is a good song, and are extremely excited to help broaden our audience’s expectations of what Christian music has to offer without forcing them to change the channel to a specific genre.&quot

Bill Lurwick, a radio industry veteran with more than 20 years of experience, will be guiding NRT Radio as the Program Director. &quotThere are so many songs that don’t get played on traditional radio,&quot says Lurwick, &quotmostly due to smaller and repetitive playlists built from suggested radio singles. We’re excited to smash the mold that has dominated radio for so long, offering over 100 songs at launch and adding at least 5 new songs a week, more than four times the average station, without a single repeat.&quot

&’s foundation has been to educate the Christian music fan of what’s new each week in Christian music,&quot continues NRT Founder Kevin McNeese. &quotNRT Radio will be an extension of that goal. I believe listeners will respond positively to what we will offer. I’m also excited for our future plans to offer more exclusive programming alongside syndicated specials that will compliment the overall vision of the station.&quot

NRT Radio is available 24/7 or free exclusively at and powered by Live365, a pioneer in Internet radio and broadcasting services.

( was launched in August of 2002 and offers the most complete and up-to-date listing of upcoming releases online, exclusive artist interviews, commentary from a variety of columnists, weekly New Christian Music PodCasts and the latest in Christian music news. It is also the home to the NRTeam, an online music community that maintains one of the largest online databases of Christian artist profiles, album reviews and song lyrics. is part of the FrontGate Media group.

FrontGate Media is the largest pop-culture media group &amp marketing service reaching the faith and family values audience which represents $4.6 billion worth of Christian products purchased by consumers annually according to a recent article in USA Today. The firm will celebrate its 10th Anniversary in 2011. The FrontGate Media group reaches 15 million email subscribers, 25 million monthly page views, and 600,000+ at annual events. The media group is #1 in reach to several consumer demographics in the faith and family values audience including entertainment fans, music fans, church musicians and worship leaders, youth leaders and youth group students, and political conservatives. The company plays a key role in the success of movie studios, non-profit organizations, publishers and authors, record labels and artists and more seeking &ldquocreative &amp emerging media&rdquo outlets.&nbsp

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For more information on or NRT Radio, please contact

Lori Lenz &ndash FrontGate Media