Lake Forest, CA &ndash Every Man Ministries continues to equip churches across the world to engage with and meet the needs of the men in their midst.  Founded by men&rsquos expert Kenny Luck, Every Man Ministries has ignited a generational movement to reach the community of men who are affiliated and attending church but remain unactivated and unnoticeable in their social and spiritual missions in the world.
SOAR, the capstone fourth book completing the God&rsquos Man Series (WaterBrook Press/Random House) releases today, October 5, challenging dormant Christian men head on, empowering them to reject living lives of apathy and encouraging them to live as powerful agents of social and spiritual health.  Following on the heels of the earlier series titles Risk, Dream and Fight, SOAR is for men who desire to create a positive blast zone of influence, and in the process, deliver God&rsquos justice and compassion in their worlds to people in desperate need of relief, encouragement, and help.
In the face of Newsweek&rsquos cover story &ldquoMan Up&rdquo last week (http://tinyurl.com/newsweek-men), and the controversial piece &ldquoThe End of Men&rdquo in The Atlantic earlier this summer (http://tinyurl.com/the-end-of-men), many discussions are taking place on just how men are losing their hold on society.  SOAR is the Christian church&rsquos relevant and strong answer to the global conundrum about the state of manhood at a time where there is much chatter and noise in the world about just what is wrong with men.
Sadly, in most discussions of manhood, we hear only a defensive response with no real answers, only problems.  Every Man Ministries and SOAR take the problems head on, right at the root of the issue:  men need to defy their cultural identity and shift their thinking to embrace a spiritual identity, an identity that fosters healthy responsibility for the people they influence.
&ldquoThe answer to broken male culture worldwide is not legislating more paternity leave, returning to the wilderness, or banging the retro-sexual drum until we all feel better about ourselves,&rdquo explains Kenny.  &ldquoThe answer is a revolution of the heart that creates the moral courage necessary to defeat cultural versions of manhood that, when adopted, produce collateral suffering.  This exact dynamic fueled the birth of the Christian church, created a strong grassroots movement of social and spiritual health, and became a phenomenon that the watching world could not deny.  We are standing on the precipice of a similar wave, a spiritual movement among men in and through the church.&rdquo
For the past 10 years, Kenny Luck has dedicated Every Man Ministries to the mission of revolutionizing men&rsquos ministry within the church, freeing men spiritually, and igniting spiritual health worldwide.  Through a vision for both man-to-man and church-to-church ministry, Kenny is dedicated to training pastors and leaders in the church to create an engaging, realistic model of deeper faith in Christ. While his books and seminars reach men individually on a man to man basis, his pastoral training and resources have equipped and connected churches together in the execution of Every Man&rsquos proven and tested strategy refined through his role as men&rsquos pastor at Saddleback Church and as the men&rsquos ministry voice in Rick Warren&rsquos Purpose Driven Church network. Kenny Luck has created a proven, intelligent, and intentional men&rsquos ministry system organized out of the church to provide muscle and passion to reach, relate to and re-ignite men, equipping them to live out God&rsquos purposes for their lives.
Early comments on Soar:
&lsquoSoar offers a timely word for men looking to develop spiritual depth. I strongly encourage men everywhere to allow the guidance of the Holy Spirit, as outlined in this material, to lead them into a powerful, more meaningful relationship in Christ.&rdquo
&ndash Bishop T.D. Jakes, founder and senior pastor, The Potter&rsquos House
&ldquoI love this quote from Soar: &lsquoThe Holy Spirit is in you to change the way you think about everything.&rsquo  I pray you will let God use this book to start making some of those changes.&rdquo
&ndash Dino Rizzo, lead pastor of Healing Place Church and author of Servolution
&ldquoAnytime you can get your hands on a Kenny Luck book you&rsquore in for challenge and change. Soar, the latest addition to Kenny&rsquos series of masculine, streetwise theology, is no different. It&rsquos bold, unvarnished truth&hellip&rdquo
&ndash Dave Brown, director and pastor-at-large, Washington DC Area Coalition of Men&rsquos Ministries (WACMM)
About KENNY LUCK
Kenny Luck is a men&rsquos expert: speaker, author, and the men&rsquos pastor at Saddleback Church in Lake Forest, California. He is also the founder and president of Every Man Ministries which helps churches worldwide develop and grow healthy men&rsquos communities. He is an award-winning author and has authored and coauthored 18 books, including Every Man, God&rsquos Man, and the three previous books in the God&rsquos Man series: Risk, Dream, and Fight. He and his wife, Chrissy, have three children.
About EVERY MAN MINISTRIES
Founded by Kenny Luck, Every Man Ministries is dedicated to revolutionizing men&rsquos ministries.  Through their brand of spiritual health resources, Every Man Ministries continues to ignite spiritual health worldwide through a Man to Man and a Church to Church movement.  Every Man Ministries creates continuity and consistency that is locally driven and culturally applied.   www.everymanministries.com
For more information or to schedule an interview with Kenny Luck, please contact