(Nashville, TN) In an extraordinary, first-time cooperative effort, Christian publishers and music companies across the industry are coming together to create consumer awareness of Christian stores, the products they carry, and their ministry purpose with a national Christian Store Day promotion on Saturday, Oct. 23, 2010. This initiative marks the single largest collaborative promotional effort ever launched within the Christian marketplace as consumers are encouraged to &ldquoCelebrate Faith and Community.&rdquo
For more than 60 years, independent and chain Christian-retail stores have represented the crossroads of faith and community for all denominations and all walks of life by being a safe haven for Christian consumers&mdashcreating wholesome, family-friendly environments for shoppers who are looking for the highest quality in Christian products.
It is in honor of these retailers&rsquo steadfast commitment to creating a store culture of dependability and outstanding customer service that CBA along with the top brass among Christian publishers and music companies are working together with Christian retailers to host Christian Store Day celebrations across the country. Modeled after the very successful Record Store Day held by general market independent music retailers, Christian Store Day will include special advertising, promotions, and in-store giveaways. In addition, participating vendors are lining up many fan-favorite Christian artists and authors to provide endorsements and testimonies of Christian stores and their ministry purposes as well as make personal appearances in stores.
&ldquoWe are thrilled to be coordinating this initiative that pays homage to the unique role Christian retail plays in our communities,&rdquo said CBA Executive Director Curtis Riskey.  &ldquoOur supplier partners have come together like never before to provide CBA stores with an event that will remind consumers of the vast selection of quality products and services that CBA stores have to offer as they faithfully serve the body of Christ within their neighborhoods.&rdquo
Additionally, Christian Store Day will align with ministry partners Compassion International, Samaritan&rsquos Purse and World Vision for the purpose of generating awareness and raising funds for continued relief and rebuilding for earthquake victims in Haiti. Plans include the exclusive sale of an enhanced compilation CD that will include recordings and e-book offerings from each partner vendor. The benefit CD will be available in Christian retail stores on Christian Store Day, and proceeds will go to Haitian aid programs. Participating artists have donated royalties for the project, and music companies are foregoing profits to help raise funds for the ministry work.
&ldquoWorld Vision is honored to be a partner in Christian Store Day and deeply appreciates the support that will be raised for Haiti relief and long-term support,&rdquo said Marica Kuszmaul, Director of Retail, Partnerships and Affiliates, World Vision. &ldquoWe look forward to Oct 23rd to celebrate the vibrant community of Christian stores and to engage customers in the important ministry of bringing hope out of despair for the children and families of Haiti.&rdquo
The Christian Booksellers Association (CBA) is spearheading the initiative along with an outstanding roster of partner vendors including EMI CMG Distribution, Provident-Integrity Distribution, Word Distribution, Thomas Nelson Publishers, Tyndale House Publishers, and Zondervan as well as the Christian Music Trade Association (CMTA) and the Evangelical Christian Publishers Association (ECPA). Nashville-based marketing firm, Propeller, has been managing the overall strategy and logistics for a planning period that started in 2009. For more information, visit www.christianstoreday.com.
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