BOISE, ID &ndash July 3, 2007 &ndash On the eve of its fifth anniversary, the Christian music website, (NRT), has completely relaunched, introducing the NRTeam alongside multiple innovative community features. The site has also announced a strategic partnership with national retailer, Family Christian Stores.


In development for over 6 months, the redesigned site aims to continue providing visitors with new Christian music release information while incorporating the latest web 2.0 technology that enables Christian music fans to interact with each other in ways never before offered on an online Christian portal.

The recently launched NRTeam is the new interactive community for the site, offering free membership to anyone wanting to sign up. Each member will receive their own profile page where they can connect with other members, manage their personal blog, post album reviews and access the new NRTeam message board.

The most exciting new feature on the site will give any NRTeam member the ability to instantly add and edit artist profile and album detail information. &ldquoI&rsquove always approached NRT as a site that provides something unique,&rdquo says NRT founder, Kevin McNeese. &ldquoThe NRTeam gives Christian music fans unprecedented editorial control. No other music website allows their members this much flexibility with their content and I believe the result will quickly create one of the largest and most up-to-date Christian artist and album databases online.&rdquo

In addition, NRTeam Members will be able to post music reviews and comment on the many exclusive articles, artist interviews, podcasts and devotionals, all while earning NRTeam Points. &ldquoThis is a unique way for us to thank NRTeam members for their time spent on the site,&rdquo continues McNeese. &ldquoMembers will be able to easily earn points for completing multiple tasks throughout the site, like adding an album review. Those points can then be used for free merchandise like CDs, T-Shirts and more. We&rsquoll even pay the shipping costs associated with your order!&rdquo

In an effort to continue to develop key relationships that will continue to build awareness for the site, has announced an exclusive partnership with Family Christian Stores, the nation&rsquos largest Christian retailer.

&ldquoFamily Christian Stores and have had a great partnership since NRT&rsquos inception,&rdquo says Jef Fite, Senior VP Chief Information Officer at Family Christian Stores. &ldquoI&rsquom excited with the new direction of the site and its potential.&rdquo

The partnership calls for exclusive buy links throughout the site to the company&rsquos online store, &ldquoOur relationship with Family Christian Stores continues to grow,&rdquo says McNeese. &ldquoI&rsquom excited for all the potential this relationship has.&rdquo Family Christian Stores and will also work together on various national awareness campaigns for both companies throughout the year.

&ldquoOverall, this is an incredible step into the future of discovering Christian music online and connecting with others who listen to this life-changing and positive genre,&rdquo concludes McNeese. &ldquoNRT has helped tens of thousands of fans come across new Christian music, and I&rsquom excited that we&rsquore taking the steps to finally connect a community of believers and music fans together. Only God knows where this will all end up. I&rsquom simply happy to be along for the ride.&rdquo was launched in August of 2002 and offers the most complete and up-to-date listing of upcoming releases online, exclusive artist interviews, commentary from a variety of columnists, weekly New Christian Music PodCasts and the latest in Christian music news.

Family Christian Stores&reg is America‘s leading specialty retailer with over 300 locations and over 5,000 employees in 37 states dedicated solely to the $4.3 billion Christian retailing market. Family Christian Stores&reg sells Christian products and church supplies through its chain of stores and via the Internet. Merchandising categories include Bibles, Books, Music, Children&rsquos, Gifts, Apparel, Software, Cards, Church Supplies and DVD’s.


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