NewReleaseTuesday.com, In Partnership with Word Entertainment, Launches New Christian Music App for iPad and iPhone
NRT Weekly Showcases What’s New In Christian Music Each Week Through Exclusive Content, Features and Rich Media
BOISE, ID – April 2, 2012 – NewReleaseTuesday.com (NRT), the largest Christian music site online, continues to push forward in mobile app development with the announcement of the site’s third application, “NRT Weekly,” designed for Apple’s industry leading mobile iOS platform. The app is available now as a free download through Apple’s iTunes Store and is optimized for the iPad as well as available for the iPhone and the iPod Touch. The app was developed in partnership with Word Entertainment—an entertainment company that represents some of the top names and brands in Christian music—and will feature exclusive ads throughout NRT Weekly, highlighting the latest projects and messages from Word Entertainment, as well as various national awareness campaigns throughout the year.
“NRT Weekly is the culmination of the hard work our entire team has done over the past five years as we’ve sought to build the best Christian music site online,” states NRT founder, Kevin McNeese. “Our previous app, NRT Mobile, is more informative and static, connecting to our massive Christian artist and album databases, whereas NRT Weekly is a content rich app, updating every Tuesday with new content to explore. It is a natural progression of what we do and a great way for the casual, or even hardcore, Christian music fan to quickly digest the latest that NRT and the world of Christian music has to offer each week.”
Adam Zinke, Director of Online Marketing at Word Entertainment, said, “As an entertainment company, we are always looking for ways to expand our reach through new and innovative technologies. NewReleaseTuesday.com has once again delivered a well designed mobile experience for the Christian music fan. We are honored to be a part of this vision and help drive it forward.”
Released almost three years to the date since NRT Mobile’s launch—which has since been downloaded more than 85,000 times—NRT Weekly seeks to dynamically share with fans what’s new in Christian music each week. Through exclusive content, special features and rich media, Christian music fans will be able to explore new releases, watch the latest music videos, connect with their favorite artists and read interviews and other exclusive content found nowhere else.
In addition to the latest information on new releases, NRT Weekly will give users mobile access to the site’s popular new release schedule promoting what’s releasing in future weeks as well as connecting fans to NRT Radio, a 24/7 Christian Music radio station that plays over 8 hours of new music with zero repeats.
“It’s been my experience that God will bring together the right team in His timing,” says McNeese. “We feel that NRT Weekly aligns perfectly with Word Entertainment’s mission to reach music fans in a dynamic and innovative way. One of NRT’s main objectives is to introduce people to music that changes lives and NRT Weekly will be a true extension of that vision for both companies. With over 25 billion applications downloaded through iTunes, and the recent release of the third generation iPad, there is huge potential to bring positive music to this platform, and I can’t think of a better partner than Word Entertainment to help us bring this application to market.”
“We are truly approaching this as an evolution of the digital magazine,” continues McNeese. “NRT Weekly is designed for quick consumption and updated for free every single Tuesday with content you can’t get anywhere else. We can’t wait to connect with Christian Music fans in this way.”
More information about NRT Weekly, along with the long-awaited launch of NRT Mobile for the Android platform, can be found at http://www.newreleasetuesday.com/nrtmobile.
NewReleaseTuesday.com (http://www.NewReleaseTuesday.com) was launched in August of 2002 and offers the most complete and up-to-date listing of upcoming releases online, exclusive artist interviews, commentary from a variety of columnists, New Christian Music PodCasts and the latest in Christian music news. It is also the home to the NRTeam, an online music community that maintains one of the largest online databases of Christian artist profiles, album reviews and song lyrics. NewReleaseTuesday.com is part of the FrontGate Media group.
About Word Entertainment
A leader in the music industry for more than 60 years, Word Entertainment, a Warner/Curb company, is a unique, comprehensive entertainment company comprised of multi-faceted artist service departments including publishing, merchandising, booking, and online initiatives. Word Entertainment represents some of the top names and brands in Christian music, including Meredith Andrews, Chris August, BarlowGirl, Francesca Battistelli, Big Daddy Weave, Jason Castro, Patrick Ryan Clark, Everfound, For King and Country, Group 1 Crew, Dara Maclean, Point Of Grace and Sidewalk Prophets, and is home to 25 Entertainment, Word Distribution (representing Curb Records and Big Idea/VeggieTales among others), Word Print, Word Music Publishing and Word Label Group’s Word Records and Fervent Records.
About FrontGate Media: We Deliver Audience.
FrontGate Media (http://FrontGateMedia.com) is the largest internet & event media group and marketing service reaching the culture-engaged faith and family values audience which represents $4.6 billion worth of Christian products purchased by consumers annually according to USA Today. The firm has been named the Best Faith-based Website by the Web Marketing Association in the Internet Advertising Competition, and celebrated its 10th anniversary in 2011. The FrontGate Media group creates relationship and reach for organizations and companies to engage their more than 15 million email subscribers, 25 million monthly page views, and 600,000+ attendees at annual events. The media group is #1 in reach to several consumer and leadership demographics in the faith and family values audience including event attendees, entertainment fans, music fans, church musicians and worship leaders, and political conservatives. The company plays a key role in the success of movie studios, non-profit organizations, publishers and authors, record labels and artists and more seeking to engage the Christian audience.
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For more information on NewReleaseTuesday.com, please contact
Lori Lenz – FrontGate Media