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New Christian Retail trade association formed

LARGO, Fla. (October 23, 2018)—In response to changes in the industry, the Munce Group has announced the formation of a new trade association: Christian Retail Association, Inc.

Christian Retail Association, Inc. is a non-profit ministry founded by Munce Group President Bob Munce in an ongoing effort to better serve independent Christian retailers.

In addition to the new trade association, the Munce Group has made plans to restructure their regional trade show, Christian Product Expo (CPE), into a national and international show: CPE International.

The first CPE International show will be held on August 25–27, 2019 at Embassy Suites Nashville SE Murfreesboro. The show floor will be open Monday, August 26 and Tuesday, August 27.

“Baker Publishing Group would like to encourage our international retailers and international publishing friends to attend CPE International in 2019,” said David Lewis, EVP Sales & Marketing, Baker Publishing Group. “Since the sale of the CBA show to an independent party, many people have been disappointed with the communication and responsiveness of the new owners. We believe the CPE show can add stability plus a reliable time and place for the Christian publishing industry to meet. We hope all of our international partners will consider putting this show on their calendars for 2019.”

“HarperCollins Christian Publishing has been a supporter of Munce Marketing Group’s Christian Product Expo since its inception,” said Tom Knight, Senior Vice President of Sales, HarperCollins Christian Publishing. “As a trade show focused on the Christian products industry, CPE knows what it takes to drive success. HCCP is proud to be a supporter of CPE and will continue to support its efforts as the show grows and serves the international market.”

About the Munce Group:
The Munce Group was founded in October 1991 and currently serves nearly 225 member retailers across the US. The mission of the Munce Group is to provide member retailers with the highest quality Christian materials and services to equip independent Christian retailers for the work of their ministry and business. For more information on the Munce Group, visit or call 800-868-4388.