ECPA's Rush To PressNelson Books promotes Chad Cannon to vice president of marketing

Media Contact:
Casey Harrell, director of Corporate Communications
Phone: (615) 902-1109
Email: casey.harrell@harpercollins. com

(Nashville, TN)–Nelson Books, an imprint of Thomas Nelson, last week announced the promotion of Chad Cannon to vice president of marketing. Cannon joined Nelson Books in April 2012 as senior director of marketing.

In his two years with the company, Cannon has led marketing campaigns for “A Year of Biblical Womanhood,” by Rachel Held Evans, “Happy Wives Club” by Fawn Weaver, “Jesus Is___” by Judah Smith, “Jesus > Religion” by Jefferson Bethke, “Love Does” by Bob Goff, “Platform” by Michael Hyatt, “Say Goodbye to Survival Mode,” by Crystal Paine, and “Seven Men” by Eric Metaxas, all of which became “New York Times” bestsellers.

Working on more than 50 book campaigns each year, Cannon has also helped propel books onto the CBA, ECPA, “Publisher’s Weekly,” “USA Today,” and “Wall Street Journal” bestsellers lists and receive nominations for multiple ECPA Book of the Year Awards.

“I consider it an honor and a privilege to partner with our world-class authors to help them amplify their messages worldwide,” commented Cannon. “I’m thankful for my team and the way they think creatively to get our books noticed in a noisy world. It’s with excitement that I share this promotion with them as they’re the backbone of what we do at Nelson Books.”

“This is a well-deserved promotion for Chad,” said Brian Hampton, svp and publisher for Nelson Books. “He has brought an unprecedented level of creativity, market knowledge, and brand-building savvy to Thomas Nelson. I am grateful for his work and for his dedication to our authors and our team.”

Thomas Nelson publishers is a world leading provider of Christian content and has been providing readers with quality inspirational product for more than 200 years. As part of HarperCollins Christian Publishing Inc., the publishing group provides multiple formats of award-winning Bibles, books, gift books, cookbooks, curriculum and digital content, with distribution of its products in more than 100 countries. Thomas Nelson, is headquartered in Nashville, TN. For additional information visit