Nelson Books Hires VP of Marketing
Contact: Jolene Barto
Senior Corporate Communications Specialist
Nelson Books, a nonfiction imprint of Thomas Nelson, is pleased to announce the hiring of VP of marketing Jeff James. Effective June 29, James will become the newest member of the Nelson Books team, filling the role previously held by Chad Cannon.
Prior to joining Nelson Books, James was the CEO and founder of Mythology LLC, a marketing consulting practice that designed marketing strategies and management systems for Fortune 500, mid-market, startup, and nonprofit organizations. His team pioneered effective digital marketing and social content development processes that helped deliver improvements in brand, revenue, and relationships for such diverse clients as Aetna Insurance, CSC, CA Technologies, Boy Scouts of America, and International Justice Mission.
Before starting Mythology LLC, Jeff held various sales and marketing management roles during his fourteen years at Microsoft Corporation including serving as the director of relationship marketing for the six billion dollar U.S. Enterprise business division, group manager for Digital Advertising at MSN, Microsoft’s Internet services unit, and a leader of Microsoft’s Executive Circle program. He worked with leading business authors and thought leaders such as Malcolm Gladwell, Ram Charan, and Clayton Christensen to build relationships with senior executives and business professionals in America’s largest corporations.
James holds a BA in Business Management and an MS in HR/Labor Relations from West Virginia University.
About Thomas Nelson
Thomas Nelson is a world leading publisher and provider of Christian content and has been providing readers with quality inspirational product for more than 200 years. As part of HarperCollins Christian Publishing, Inc., the publishing group provides multiple formats of award-winning Bibles, books, gift books, cookbooks, curriculum and digital content, with distribution of its products in more than 100 countries. Thomas Nelson, is headquartered in Nashville, TN.
For additional information visit www.thomasnelson.com.