Nekasha Pratt named senior director of marketing for Thomas Nelson and Zondervan Fiction
(Nashville, Tenn.)—HarperCollins Christian Publishing recently announced Nekasha Pratt as the company’s new senior director of marketing for fiction books under both Thomas Nelson and Zondervan. Pratt brings more than 18 years of marketing expertise to the organization, across multiple industries including non-profit, financial services, and consumer goods. Throughout her career she has helped lead campaigns that have won over 20 creative awards, including three international Cannes Lions.
For the past three-and-a-half years, Pratt served as director of marketing for the Tennessee Department of Tourist Development, where she developed and maintained close working relationships with tourism boards, legislators, government officials and state partners across 95 counties to help create multi-channel campaigns to generate revenue for the state, through tourism. Prior to her tourism marketing position, Pratt held leadership positions in global organizations, marketing agencies, and Fortune 500 companies.
As the senior director of marketing for Thomas Nelson’s and Zondervan’s fiction publishing programs, Pratt will work closely with the team’s roster of over 45 active authors to grow and develop their individual brands. She will be responsible for conceptualizing and executing the consumer, retail, and trade engagement strategy for the division, driving discoverability and revenue for 50 fiction titles annually. In addition, Pratt will manage the team’s marketing and publicity personnel to nurture their on-going growth.
Pratt commented, “I am excited to join an already amazing marketing, PR and editorial team and look forward to leveraging my diverse marketing background to support our authors and expand our marketing efforts.”
“We could not be more thrilled to have Nekasha join our team,” said Amanda Bostic, v-p and publisher for HarperCollins Christian Publishing’s fiction publishing programs. “Her creativity and vast experience are going to be invaluable in driving both our platform marketing strategy and our title-by-title marketing to the next level.”
About HarperCollins Christian Publishing: The world’s leading Christian publisher, HarperCollins Christian Publishing Inc., comprises the Thomas Nelson and Zondervan publishing groups, BibleGateway.com, FaithGateway.com and ChurchSource.com. The Company produces bestselling Bibles, inspirational books, academic resources, curriculum, audio and digital content for the Christian market space. Bible Gateway is the world’s largest Christian website with more than 20 million unique monthly visitors. HarperCollins Christian Publishing is headquartered in Nashville, TN with additional offices in the U.S. and Mexico. For more information visit www.HarperCollinsChristian.com.
Contact: Casey Harrell, Senior Director, Corporate Communications