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Max Lucado’s ‘You Are Special’ celebrates
20 years in print with Crossway

August 25, 2017 — WHEATON, Ill.—Crossway is pleased to celebrate the 20th anniversary of the publication of You Are Special, written by best-selling author Max Lucado. Over the course of two decades, the book and its editions have sold over two million copies.

You Are Special is a special book for us here at Crossway,” says Crossway’s Vice President of Book Publishing, Dave DeWit. “We are grateful for its ministry to children, parents, grandparents, and educators these past twenty years. Combining Max Lucado’s masterful storytelling and the delightful illustrations of Sergio Martinez, it delivers the message that God cherishes each of us.”

You Are Special tells the timeless story of Punchinello, the wooden Wemmick who believes that he isn’t good enough because of what others say about him. But Eli the woodcarver helps Punchinello understand he is precious to God just the way he is. Through spending daily time with God, Punchinello begins to see himself through God’s eyes. Lucado reminds children and parents alike that God loves his people even though they make mistakes and have flaws.

You Are Special is the first book in Lucado’s Wemmicks series, which includes most notably, You Are Mine, If Only I Had a Green Nose, and Punchinello and the Most Marvelous Gift.

Max Lucado is the best-selling author of more than fifty books that have been translated into more than fifty-four languages. He has been named one of the most influential leaders in social media by the New York Times and “America’s Pastor” by Christianity Today. In addition to his writing ministry, he is the senior pastor at Oak Hills Church in San Antonio, Texas. The book was illustrated by Sergio Martinez, who has illustrated internationally renowned gift editions of several literary classics, including Peter Pan, Pinocchio, and A Christmas Carol.

Founded in 1938, Crossway is a not-for-profit global Christian publishing ministry that publishes gospel-centered, Bible-centered content, to honor our Savior and serve his Church. Crossway seeks to help people understand the all-encompassing implications of the gospel and the truth of God’s Word—for all of life, for all eternity, and for the glory of God alone. Crossway is the global publisher of the ESV® (English Standard Version®) Bible, more than 1,000 Christian books, and an extensive list of gospel literature. For additional information visit

Contact: Lauren Harvey  (630) 682-4300, ext. 6031