Just last month at the request of the Evangelical Christian Publishers Association, I presented ECPA members with practical, low cost or no cost marketing tips on how Christian Book Award® finalists could promote their authors & books, along with a Marketing Q&A, and Marketing Tips sheets customized for each category.
The presentation featured tips from PR, Social Media, and Retail Marketing, and how to tie them together. They come from my experience starting in 1990 at a Berean store, through my full service ad agency days in the secular market, and into the now 13 year history since founding FrontGate Media, working directly with Christian publishers to market their books via advertising, public relations, and social media. Some of the feedback included…
“Great, great, great information, no matter what side of the award you’re on. This will be so valuable going forward.”
– Cynthia Ruchti, President of ACFW (Association of Christian Fiction Writers)
“Thank you for your presentation. I really enjoyed it.”
– Jeff Smith, Director of Bible Marketing NLT, Tyndale House Publishers
Even if you don’t have a book that is an Awards finalist, these tips are so practical and the principles so applicable, that I think you’ll find them to be beneficial. You can save a copy of the presentation by clicking the link below.
For authors and publishers who may not be familiar with ECPA, I give their association the highest recommendation. You absolutely should check out what they can do for you.
ECPA’s Rush To Press News Archive