Want to reach and inspire the Christian audience? Here are 4 steps to writing a devotional:

1. Think of a topic related to your brand that matters to your audience
→ Identify a problem they have, questions they want answered, or situations they’re likely working through.

2. Include Scriptures related to your topic
→ Find stories in the Bible that relate to your audience’s experiences and passages that offer answers, solutions, and hope.

3. Relate to your audience and direct them to Scriptures and God
→ The main portion of your devotional should let the readers know they’re not alone and point them to God through Scriptures.

4. End with a prayer and/or action steps
→ Leave your readers with a way to put the devotional and Scriptures into practice with a prayer or steps to take to live out the message of the devotional.

The Christian audience is familiar with devotionals, so creating this type of content to engage your target audience not only edifies them but it’s also a great lead generation piece to publish in devotional apps or on websites to reach more people.

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