What your audience says about you can drastically impact your organization.
Just check out these stats from Semrush:
→ 23% of people talk about their favorite products with friends and family every day.
→ 78% of people rave about their favorite recent experiences to people they know at least once per week.
→ Out of the top five popular ways to recommend a business, word-of-mouth comes first, followed by Facebook, Google, and Twitter.
→ 90% of people are much more likely to trust a recommended brand (even from strangers).
→ 88% of people had the highest level of trust in a brand when a friend or family member recommended it.
Keep this in mind when creating content, responding to followers, and engaging in customer service. You want your followers to have an excellent experience so they tell their friends, family, and strangers about you!