Knowing your audience and choosing the right platforms are important, but this Christian PR tip is ESSENTIAL ⬇️

Be newsworthy.

Find a creative angle that will interest news outlets and the public.

You can have a compelling story or interesting insight, but if you’re not newsworthy, you won’t end up on the news.

Not sure how to spin your story to be newsworthy? Try this:

Think about your story, and craft a few headlines that could make it on the front page of the New York Times.

For example:

Our Christian Organization Helps Hundreds of Children a Year = general & boring

5,000 Children Won’t Go Hungry This Year Thanks to 276 Faith-Focused Donors Partnering with <Organization> = specific & engaging

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