I know we’re all still enjoying Summer, but the holiday buying and giving season will be here before we know it. The best time to start planning your holiday and end-of-year giving campaigns is NOW.

 

Whether you’re offering a Christmas sale or running a year-end donation campaign, here are 3 things to start thinking about sooner than later:

 

1️⃣ Your message. Your message is essential–it’s how you stand out from all the other holiday campaigns to attract and engage your audience.

2️⃣ Your audience. Speaking of engaging your audience, do you know who they are? Start clearly defining your target market, whether it’s Christian families, stay-at-home moms, or another facet of the Faith & Family audience.

3️⃣ Your method. Once you know who you want to reach and with what message, think about how you plan to get that message across.

 

Will you use direct email marketing, display ads, social media, or Christian influencers? What type of year-end campaigns are you planning? Let us know in the comments! 😁