Did you know that giving things away for FREE is one of the best ways to increase sales?

It sounds counterintuitive, but consider this:

By offering a free resource, like an e-book, guide, or downloadable content related to your brand mission or message, you can get people’s email addresses.

Once you have their email addresses, you can send email communications that share more about your product, services, or opportunities.

Email marketing has one of the highest conversion rates of all strategies, with the ability to generate $42 for every $1 spent.

So, it’s definitely worth giving away something for FREE to capture email addresses so you can nurture your audience and offer paid products and services in the future.

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