Marketing Tip: Paid Vs. Organic Marketing

What type of marketing should you use to reach and engage the Faith & Family audience?

Paid marketing refers to techniques such as advertising and promotions–Facebook Ads.

Organic marketing relies on content and customer relationships for visibility–Blog and Social Posts.

Using a paid approach helps you get quick returns and is beneficial for selling event tickets and generating leads through a giveaway.

Organic marketing costs less but is slower to build your brand reputation and trust over time using search engine optimization, social media engagement, customer reviews, and content creation.

So which type of marketing should you use with the Christian audience?

Both–use paid marketing for quick returns on time-sensitive campaigns and organic marketing to generate sustainability in your business.

See our Marketing Tips archive at https://www.FrontGateMedia.com/category/marketing-tips

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