How do you ensure your marketing efforts are reaching and engaging the ✨CHRISTIAN✨ audience? Read this:

As a Christian marketer, you need to think carefully about which Christians you are targeting, what messages you want to communicate, and which types of media will reach those audiences. Just targeting “Christians” is not enough.

It’s essential to have a deep understanding of what your Christian audience(s) care about–the faith-based audience’s interests, values, behaviors, and contexts to create relevant messages.

Additionally, it can be beneficial for Christian marketers to leverage relationships with churches, ministries, or other faith-based brands and organizations to get direct access to your target audiences.

Most importantly, the difference between marketing and ✨Christian✨ marketing is keeping your mission in mind and creating content that adds real value to the Faith and Family audience.

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