Your audience doesn’t care about you (sorry!). But you know what they DO care about?

Themselves!

The more you can relate your Christian ministry, brand, business, product, service, testimony, and mission to your audience–the more they see themselves in the story–the more likely they are to engage with you.

One easy way to do this is to use the word “you” in your writing more.

This simple adjustment can make a big difference in helping your audience feel connected to your Christian brand.

Give it a try, and let us know how it goes!

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