Your audience doesn’t care about you (sorry!) But do you know who they DO care about?

Themselves!

Involve don’t inform. Don’t tell them about what you are doing. Seek to involve them in what you are doing.

The more you can bring them into your story where they can relate with your Christian ministry, brand, business, product, service, testimony, and mission… the more they see themselves in the story–the more likely they are to engage with you.

One easy way to do this is to use the word “you” in your writing.

This simple adjustment can make a big difference in helping your audience feel connected to your Christian brand.

Give it a try, and let us know how it goes!

See our Marketing Tips archive for more tips!

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