Here’s a tip for choosing the best creative for your advertisements ⤵️
Use what’s working! Consider the type of content your audience engages with most online, and use that.
For example, if you’re thinking about running an Instagram ad, check your IG stats to learn the type of posts your audience likes, comments on, and shares the most.
Do they like your graphics with educational content? Your product photos or client testimonials? Your behind-the-scenes videos?
When determining your ad design, don’t reinvent the wheel. Find out what’s working for your immediate followers, and there’s a good chance your target audience will like that content too!