On average, 95% of consumers read reviews before making a purchase, which makes testimonials in marketing essential.
Needless to say, if you aren’t highlighting reviews and testimonials on your website, product listings, and throughout your marketing campaigns, it’s essential to START NOW!
Reviews and testimonials in marketing provide potential customers with an unbiased look at your product, service, ministry, or brand. They are a powerful tool for influencing purchasing decisions and social media engagement and help build brand loyalty, customer confidence, and increase brand awareness.
If you don’t have any yet, all you need to do is ask:
1️⃣ ASK friends or family members who’ve used your product, service, etc. You have instant access to these people–send a text or call someone up and ask for their testimonial.
2️⃣ ASK your audience. Send an email to past customers or those who’ve engaged with your ministry or organization and ask for a testimonial. You can provide a few questions for them to answer about their experience or give them free rein to write whatever they’d like.
Need help creating campaigns to share and highlight reviews? Contact us today to learn about our Christian marketing services!